Have you ever been in a conversation about changing behavior in a museum or exhibition? Questions like How can we get people to start an exhibit in a particular direction? how can we get them to participate in interactives, what if they touch they objects? are usually a part of that conversation. And too often the answer turns out to be some sort of text.
Thanks to my friend Sarah Crow, here's a video from the Copenhagen subway. Perhaps the solution to all these dilemmas is more fun, without label text!