Showing posts with label Massachusetts. Show all posts
Showing posts with label Massachusetts. Show all posts

Sunday, September 25, 2016

Still Good? A Museum Re-Visit


Have you ever visited a museum again after a number of years, wondering if it will still be as interesting or exciting as you thought it once was? A couple weeks ago I had the chance to revisit Plimoth Plantation, somewhere I had last visited probably twenty years ago.  The memory of that long-ago visit was a lovely one, around Thanksgiving, with my big extended family.  Our kids, now all grown-up, fully engaged with the interpreters, and I still remember how the way one wowed my nephew, who described himself as living beyond the Hudson, by switching to speaking in Dutch.

Would it still be good?  Would there be interactive media everywhere?  Do people still suspend belief at a living history site?  What would I think?  Here's the good news:  I still found it compelling, and found some additional changes that deepened the experience even more.  The better news:  the things that matter are those that any organization can do.  Ask deep questions, seek answers, care about the visitors, and be unafraid to shake things up.

Some of what I saw:

The biggest change is that your first stop in the 17th century is the Wampanoag village.  When I visited before, the village seemed an afterthought to all those Pilgrims.  Now Native people, rightly, are who you encounter first.  But you didn't encounter them without any guidance.  This large clear label, addressing directly, the misconceptions a visitor might have and what is considered respectful behavior, was read by almost everyone as they walked down the path.  The label begins, "Do you have a picture in mind from movies or books of what 'Indian' looks like?"   The change in approach--both physical and conceptual--helped to shift your perspective.



And something I saw over and over again, throughout the visit, was how skilled the interpreters were at meeting visitors where they were.  Here's a conversation about deer hunting, with a tourist from the midwest.  They chatted about bow hunting, about the return of deer to suburban neighborhoods, about recipes using venison, and more.


And here's an interpreter talking to students.  I only heard part of the conversation, when a boy asked if the interpreter gave someone a butt-whipping.  "I killed him,"  said the man, to somewhat stunned silences from the group.  He continued to explain and engage, but the sense that this was no easy place, came through loud and clear.  Below that, a visitor from the UK has a long conversation about where she's from, and where the character the interpreter is playing is from.  Just down the road, as it happens.



A question about a interpreter's bandaged finger, deftly handled, led to a broader discussion about the different kinds of religious beliefs at the Plantation, all the while the multi-tasking women continued their daily chores.


Every single interpreter I met, listened to, or eavesdropped on, was thoughtful, kind, and exceptionally responsive to visitors.  It's the end of the busy summer season and I'm sure loads of those questions (and bad visitor jokes) were ones they had heard many times before.  But they never seemed that way.  I want to know more about their training!


There were some new elements.  Down at the bottom of the road was "America's first test kitchen."  In a house no longer considered accurate, an uncostumed interpreter was testing recipes, on the day I visited, using quince.  The signage outside, her dress, and the printed-out recipe, all easily transitioned you back to a contemporary space and let you easily shift your conversational focus.  A new crafts building outside the village allowed close-up looks at the production of pottery, flies for fishing,  bread and textiles.


As you can see, it was a beautiful day with great light, so I was also struck with the messiness and everydayness of the site.  Reproductions allow the visitors to fully embrace the site:  to see the messy bed, the dirty fireplace, the wrinkled clothes hung up rather than the original draped artfully over the bed. There's no preciousness of artifacts here.



I ended my visit with a colonial meal--that's a peas cod (a sort of handpie),  squash, and some cucumber pickles and left feeling refreshed and rejuvenated in all sorts of ways, not least about the ways in which we can, when we work hard enough, connect with our visitors.


Monday, August 8, 2016

Visitors Make Meaning: From Hilary to Elsa


As with many of you, Nina Simon's new book on relevance is on my must-read list this summer, although I haven't gotten there yet.  But I'm looking forward to digging into her thoughts on relevance, as it's something repeatedly appearing in my own work and something I want to understand more about.

Last week, in some prototyping efforts at The Old Manse, a property of the Trustees, I saw visitors' ability to make relevant connections in action and wanted to reflect on the experience. The Old Manse is a complicated property, with a long, continuous family history.  But it's not just a family site, but a house that overlooked the first battle of the American Revolution and the place where Ralph Waldo Emerson wrote Nature.  There's much to think about in the house but one of our goals in rethinking the interpretation is to better connect these complex stories to visitors of all ages and interests.

What we found was that we didn't need to be explicit about content, but if conversations on a guided tour are opened up, visitors rapidly make their own relevant connections, creating a deeper experience.  Here's a few examples:

In one room, the guide plays the role of William Emerson (1743-1776)  known as the Patriot Preacher, who was chaplain of the Continental Congress. Visitors are asked to play the roles of real Concord residents, coming to ask the minister his opinion.  One twelve year old boy received the card of someone who felt it was hypocritical to own slaves and fight for freedom.  He asked the minister for his opinion and I responded, as the minister,  that I didn't see the hypocrisy, as I own slaves myself. This boy then proceeds to offer an unscripted spontaneous, passionate, articulate defense of freedom for all--no matter their race, color, religion or beliefs.  His parents looked at him surprised, but this young man made it absolutely relevant to today.

In the same space, when an introduction to the house mentioned that Emerson built the house, a visitor asked, "But who really built the house?" --  a question surely prompted by Michelle Obama's speech at the Democratic convention.

Also on the tour, visitors are introduced to Sarah Ripley (1793-1867) brilliant and entirely self-educated, who read seven languages and tutored Harvard undergraduates in the parlor here.  "Today, she could have been president,"  said one older woman on the tour.  No surprise where that comment came from.

One final meaning-making story from the experiments:  in one room, we share the story of newlyweds Nathaniel and Sophia Hawthorne, who thought of their brief time at the Old Manse as a perfect romantic time.  When I asked a tour group what kind of place was romantic to them, one nine year old girl answered quickly, "a cave behind a waterfall."  Surprised, I asked why-- evidently I have not seen Frozen, because a romantic scene happens behind a waterfall (and dating myself, I instantly thought of Daniel Day Lewis in Last of the Mohicans).

In each of these situations, we didn't just share information, nor did we make the explicit connection--we provided space for meaning-making.  This means we have to give up the urge to share everything we know, and it also means that we have to be okay with uncertainty--and sometimes discomfort. It also means that current events may always be a part of the interpretive experience, because it's what visitors are bringing with them.  For more perspective on this meaning-making, check out this post from Nicole Deufel. My time at The Old Manse was also a reminder of the value of prototyping.  Visitors love to be a part of experimentation and that experimentation enables us to refine how we do this kind of work. If we can let go of our urge to control both the narrative and our visitors experience, those visitors will surprise us on a regular basis with their passion, intelligence and curiosity.

Ralph Waldo Emerson wrote, "All life is an experiment. The more experiments you make the better." Experiment away!